Marketing Consulting Services

  • CEO/CMO Whisperer

  • Digital Transformation

  • Media Strategy & Innovation

  • Speaking Engagements

  • AI Education/Thought Leadership/Trends

Executive Marketing Experience

Prior to launching cc:babs, Babs was a highly successful Marketing Executive.

 

  • Babs spent the bulk of his career at Unilever. Based in their London Headquarters, he was responsible for digital transformation across the marketing organization and oversaw a team that worked with Global Brands and local geographies to infuse Digital Strategy and Integrated Channel thinking into the creative development process. Under his leadership, Unilever was recognized as:

    - One of the best and most innovative companies in its use of marketing.

    - In 2008 & 2012, Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost.

    He was personally named:

    • One of Advertising Age’s 2007 Media Mavens

    • One of OMMA’s 2008 All-Stars

    • One of The Internationalists “2009 International Marketers of the Year”

    • One of The Media Festivals, 2010 Executives of the Year

    • Digiday's 2011 top marketing “tweeter”

    • One of the Internationalists 2013 top 100 marketers.

  • Most recently he was as a Senior Vice President at Paramount, leading on-air promotions, media, performance marketing, and data solutions. His directive was to modernize their media and digital marketing approach to drive linear ratings as well as streaming app downloads. 

  • Before Joining Paramount, Babs was Executive Partner, Management Consulting at IBM, where he led B2B marketing solutions for IBM’s Interactive Experiences (iX) division. 

  • Prior to joining Unilever, Babs spent 3 ½ years as the Vice President, Client Services for the interactive firm AGENCY.COM and several years at the advertising agency, DMB&B, most recently as a Vice President on Procter & Gamble